![]() While Google is being proactive in introducing the tool before the world becomes fully inundated by AI-generated imagery that isn’t immediately obvious at first glance - like Pope Francis in a puffer jacket or Trump and Biden as best friends - it’s also another example of how AI technologies have been released into the wild before robust systems have been put into place to mitigate the potential damage they can do. Google notes that 62% of people believe they now encounter misinformation daily or weekly, according to a 2022 Poynter study - a problem Google hopes to address with the “About this image” feature. The latter could include things like news media websites or fact-checking sites, which could potentially direct web searchers to learn more about the image in question - including how it may have been used in misinformation campaigns. Specifically, it will include information like when the images and similar images were first indexed by Google, where the image may have first appeared online, and where else the image has been seen online. The first new addition, arriving in the “coming months,” will introduce more context about images in an “About this image” feature. However, these tools alone will not likely address the wider problem of AI images used to mislead or misinform - much of which will take place outside of Google’s walls and where creators won’t play by the rules. The company says the new features are an extension of its existing work to include more visual literacy and to help people more quickly asses whether an image is credible or AI-generated. ![]() ![]() ![]() This includes the addition of more background information about the image itself within an “About this image” feature, as well as new markup in the file itself that will allow images to be labeled as “AI-generated.” It helps artists, designers, and even amateurs to generate original images using simple text descriptions. Complementing its announcements at its I/O developer event this afternoon, the company also introduced two new features coming to Google Search that aim to help people better understand the content and the context of the image they’re viewing in the search results. Since its release in 2022, Stable Diffusion has proved to be a reliable and effective deep learning and text-to-image generation model. Google is taking its first steps toward combating the potential for misinformation arising from AI-generated images.
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